Marketing with Different Colors and How They Affect Your Business
by Alex Hylton, Chief Marketing Officer at Reset Business Consulting
Alex is a digital marketing & graphic design professional specializing in both visual brand identity and digital marketing for businesses of all sizes. Over the course of his career, he has designed and implemented marketing strategies and advertising campaigns across a variety of industries, including public safety, healthcare, entertainment, professional services, and not-for-profit
What Having The Right Color Means To Your Business
Did you know? Colors can evoke certain moods and emotions.
Certain colors have different meanings in different cultures and countries. For example, the color green is associated with life and fertility in most of the world, but it symbolizes death in Japan.
One of the most common uses of color is to convey a feeling or mood. For example, red conveys passion, while blue is often used to represent calmness or serenity. You may be wondering, “What does color have to do with my business?” I’m here to tell you just that. .Colors have been used in marketing and branding since brands were first created. Major studies have found that colors are ranked as the most influential element of a brand’s logo, along with the company’s name and mission statement. Therefore, it is important to use colors that will not only make your content stand out but also work together at a glance.
Different Color Schemes and Which Brands Use Them
Different colors have different meanings and can affect the way customers perceive a brand. In order to choose the right colors for your company, you need to understand what each color means, how it affects customer perception, and which brands use them.
The most common colors people use in marketing are black, white, blue, green and red. White is a neutral color that is associated with purity and cleanliness. For example, Apple uses the color white to express the minimalistic look and feel of their products and packaging. Blue represents calmness. Think of the popular mobile meditation app, Calm. They boast the color blue in their branding for a good reason! Green stands for growth and prosperity while red is associated with excitement and passion.
Picking the Right Color Scheme for Your Brand
The color combinations that you choose for your brand will depend on what you want your brand to communicate about the business or product you are selling. For example, if you sell fruit, it is best to pick a combination of colors that speak to the type of fruit that you are selling. The color you choose for your brand should stay consistent across the brand and be the forefront of your marketing efforts.
If you are having a hard time deciding on the color for your business, try using colors that you’re passionate about or maybe your favorite color!
Need help getting your brand off the ground? Get in touch with us.