In today’s marketplace, understanding the emotional underpinnings of consumer behavior isn’t just an advantage—it’s essential. Emotional selling goes beyond traditional sales tactics by tapping into the core of human decision-making, offering a potent strategy for businesses aiming to deepen connections with their ideal clients. But let’s chat about something we all know but don’t talk […]

Group of people of different gender and ethnicity is standing against blackboard and thinking. Four brain sketches are drawn above their heads. Concept of focus group. Mock up So, I’ve been on this emotional intelligence (EI) journey for quite a while now, but something recently made me sit up and really take notice. Those jaw-dropping

In a world driven by technology and automation, it’s easy to overlook the profound impact that human connection can have on every aspect of our lives. From fostering a positive company culture to enhancing the customer journey, the power of genuine connections cannot be underestimated. In this laid-back and informative blog post, we’ll explore how