What Makes a Great Logo?

by Alex Hylton, Chief Marketing Officer at Reset Business Consulting

Alex is a digital marketing & graphic design professional specializing in both visual brand identity and digital marketing for businesses of all sizes. Over the course of his career, he has designed and implemented marketing strategies and advertising campaigns across a variety of industries, including public safety, healthcare, entertainment, professional services, and not-for-profit.

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The Fundamentals of Designing a Great Logo

A logo is the backbone of any brand. It is what people remember first and foremost about the company. A logo has to be recognizable, memorable, and relevant to the company’s brand.

In this article, we will cover all the great aspects of logo design and why it’s so important to hire an experienced graphic designer as opposed to doing it yourself.

As you can see from the many logos around us today, there are many different styles that can be used for a logo. The most important thing is for it to represent your company in some way or another and make it stand out from other logos in its industry or niche.

Ideas for Creative Logos

There are many different things that can go into designing a logo like color schemes, font choices, shapes, and textures. In order to find a creative logo idea you need to brainstorm as many different ideas as possible and then narrow it down until you find one that suits your business needs. It’s important to remember that there is no wrong answer when it comes to designing a creative logo idea!  But there are some tips to making the most of your logo.

1. Use relevant colors in your branding and logo design.  Learn more in our article here (Marketing with Different Colors and How they affect your Business )!
2. Don’t make it too “busy”
3. Research popular logo styles and try modeling your ideas off of your favorite design!

To Hire Or Not To Hire

Why should I hire a professional graphic designer?  I can definitely do it myself, right? Maybe… but probably not.  Here’s why:  Starting out making your own logo might be a great idea for the start of your small business. As it grows, you want to make sure that it looks professional, clean and of course – compatible.  What do I mean by compatible?  Let’s go over that!

When a graphic designer exports a completed design, it typically will come in a folder that contains multiple file types.  Some of which need to hopefully include vector files, raw file types and such.  This is important because it allows your logo to be used on different platforms and mediums for printing, advertising and just about anything that you’ll want to do with your new and awesome logo in the future.  A graphic designer can help ease the process of designing as they often know what’s best and can synchronize resources for specific purposes. You’ll have a smoother process, saving you time & money. The experience is worth investing in!  

Did I mention hiring a graphic designer to design a logo for your business qualifies as a tax write-off?  Bingo!